Case studies / RFEA

In useSport · Federation

RFEA · Spanish Athletics Championships

The Royal Spanish Athletics Federation (RFEA) engages its community before, during and after each championship with its own app.

Sports federationOngoing communityEngagement in the stadium
Request a demoApp StoreGoogle Play
Stands at the Spanish Athletics Championship
RESULTS
5,018+
downloads
3,800
monthly active users
Top 4
on the App Store at launch
900
users connected at the same time
The client

The federation that organises the Spanish Championships.

Its relationship with athletes, fans and clubs was limited to competition days: no continuity between championships and no direct channel with its community.

The challenge

It had no channel of its own to connect with its community.

Every competition started from scratch and audience participation was passive.

What we did

A three-layer technology.

A single app that connects fans with national athletics, with the championship's host city and with the experience inside the stadium.

01

National scope

General championship information in a single official channel.

  • Permanent community chat
  • Direct communication from the RFEA
  • Unified calendar and results
02

City scope

Switched on by geolocation in the host city.

  • Restaurant and hotel guides
  • How to get to the stadium
  • Local help chatbot
03

Event scope

The experience inside the stadium, in real time.

  • Live event assistant
  • Interaction with speakers and screens
  • Polls and activations
1 · NATIONAL SCOPE
Rules, entries, categories and results in a single official channel. Permanent community chat and direct communication from the RFEA.
2 · HOST CITY · SWITCHED ON BY GEOLOCATION
Restaurant and hotel guides, how to get to the stadium and a local help chatbot.
3 · STADIUM
Live event assistant, interaction with speakers and screens, polls and prizes for the crowd.
Results

It's not about attracting users.
It's about engaging them when it matters.

900
users connected at the same time during the competition
80%
participation in activations

“We wanted our own channel to connect with our community all year round.”

Paloma Monreal · Marketing Director, RFEA (translated from Spanish)

BeforeNow
Attendees→Active users
One-off event→Ongoing channel, 365 days a year
Static sponsorship→Real, measurable activation
Format and deployment

The federation's own app, in the stores.

Official RFEA news story

FORMATCampeonatos RFEA app on the App Store and Google Play
LAYERSNational, host city (by geolocation) and stadium
STADIUMLive assistant, screens, polls and prizes
COMMUNITYPermanent chat and direct communication

See all case studies

YOUR COMPETITION

Turn your event into an active community.

Engage your audience before, during and after each championship with a digital layer of your own.

See Placenet at a competition like mine

Prefer to write to us? [email protected]