Privacy Policy

At PLACENET INTERNET OF PLACES, S.L. we are committed to protecting and respecting your privacy. This Privacy Policy explains how we process your personal data when you use our website, our mobile applications, or any application or service based on Placenet technology, whether operated directly by us or by third parties using our platform.

1. Who is the data controller?

Depending on the service you are using, two parties may be involved:

a) PLACENET (technology platform)

PLACENET INTERNET OF PLACES, S.L.
Carrer de Manel Farrés, 87, 08173 Sant Cugat del Vallès (Barcelona, Spain)
[email protected]

PLACENET acts as data controller in relation to the technological infrastructure, security, and general operation of the platform and website, and as data processor when providing services to third parties operating their own applications or digital spaces on Placenet.

b) The entity managing the space or application (client)

The client company, organization, or entity that manages the digital space or application may act as data controller for data related to the specific use of that environment, including content, communications, and community features. This may include, for example, companies, institutions, municipalities, event organizers, or community managers. Identification details of that entity will be available within the application itself or in the environment from which you access the service.

2. What Placenet is and how it works

Placenet is a platform that enables digital experiences linked to a physical place or to a digital environment associated with that place. This means that the content and services available may vary depending on where you are and who you are within that environment, and that you may interact with other users in the same space without directly exchanging personal data.

3. Data we collect

a) Data provided by the user

• Name.
• Email.
• Phone number.
• Information you voluntarily provide.

b) Context data (location in apps)

We use device location in mobile applications to detect your presence in a specific space and activate content and services associated with that place. Location is mainly used in real time to provide contextual functionality. We do not continuously track your movements outside active use of the application, nor do we create historical movement profiles unless explicitly stated.

c) Usage and technical data

Depending on the access channel, we may process:

• On the website: IP address, cookies and similar technologies, and browsing data.
• In mobile applications: device identifiers, usage logs, and granted permissions such as location or notifications.

d) Data generated within the environment (apps)

• Interactions in walls or community content.
• Messages or communications within the platform.
• Participation in features activated by the managing entity.

4. Purposes of processing

We process your data to:

• Provide access to and operation of the website, applications, and Placenet-based services.
• Activate digital experiences depending on the place or environment.
• Facilitate interaction between users within a space.
• Manage content and services offered by the managing entity.
• Improve the service and user experience.
• Ensure security and prevent misuse.
• Send communications where consent has been given.

These purposes may vary depending on whether you access through the website or through a Placenet-based application.

5. Legal basis

The legal bases for processing are:

• Performance of the service, to allow use of the platform, website, or applications.
• Consent, for geolocation in apps, non-essential cookies on the website, and marketing communications.
• Legitimate interest, for security, fraud prevention, and service improvement.
• Compliance with legal obligations.

6. Data sharing

We may share data with:

• Technology providers, such as hosting, analytics, or notifications, under data processing agreements.
• The entity managing the space or application, to the extent necessary to operate the service.
• Public authorities when legally required.

We do not sell your data to third parties.

7. International transfers

Some providers may be located outside the European Economic Area. In those cases, we apply appropriate safeguards, such as standard contractual clauses or adequacy decisions. You can request more information by writing to [email protected].

8. Data retention

• User data: while the account remains active or for as long as necessary to provide the service.
• Usage data: for the time necessary for the relevant purpose and service improvement.
• Location data: processed in real time and not stored persistently unless specifically indicated.
• Data subject to legal obligations: for the periods required by applicable law.

9. Interaction between users (apps)

The platform may allow interaction between users within the same environment.

• Content you publish may be visible to other users in that environment.
• The managing entity may establish rules for use and moderation.
• Placenet is not responsible for user-generated content except where legally required.

10. Security

We apply technical and organizational measures based on data minimization, privacy by design and by default, and access controls and encryption where applicable.

11. Your rights

You may exercise your rights of access, rectification, erasure, objection, restriction, and portability by writing to [email protected].

You may also lodge a complaint with the Spanish Data Protection Authority (AEPD): www.aepd.es.

12. Consents and settings

You can manage your preferences as follows:

• On the website, through the cookie banner and its settings.
• In mobile applications, through device permissions such as location or notifications, and operating system settings.
• You can withdraw your consent at any time where processing is based on consent.

13. Changes to this policy

We reserve the right to modify this Privacy Policy at any time. The updated version will always be available on this website and will apply from the moment it is published.

14. Contact

If you have any questions about this Privacy Policy or about how we process your personal data, you can write to us at: