Case studies / CEM Can Felipa

In useSports centre · Poblenou, Barcelona

CEM Can Felipa

An AI assistant that knows who you are and where you are, built into the app the centre already had.

Sport and wellbeingAI assistantIntegration into an existing app
CEM Can Felipa building
The client

More than 20 years of sport and community in Poblenou.

More than a sports centre, Can Felipa is a local institution that brings together fitness, wellbeing and community, with a wide range of services for all ages.

The challenge

From generic to personalised.

Communication was too general: members received the same content regardless of their goals or habits. The aim was to connect the physical and digital experience.

What we did

An assistant that knows who you are and where you are.

The chatbot is at the heart of the ecosystem. It recognises each person's profile and where they are, and supports them with relevant information, content and features.

01

Inside its own app

Placenet was integrated into Can Felipa's existing app, adding the assistant and the new options.

02

Connected to everything

It integrates with websites, databases, CRM and any of the centre's information sources.

03

It doesn't just inform, it also acts

It helps with admin tasks and room bookings, always based on who you are and where you are.

04

Community

Interest-based communities within the app to keep people engaged beyond their workouts.

COACH MODEWorkouts and personalised messages based on your goals and habits
ASSISTANT MODETimetables, services and all the centre's information, when you need it
CUSTOM MODEWhatever role each moment calls for, with the information the centre wants to offer
Format and deployment

Built into the app members were already using.

FORMATIntegration into Can Felipa's own app
AIConversational assistant by profile and space
INTEGRATIONSThe centre's website, databases and CRM
ACTIONSAdmin tasks and room bookings
YOUR CENTRE

Ready to transform your sports centre?

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